beetle juice will end its Broadway run at the Marquis Theater on Jan. 8, 2023, producers announced today, making the musical the second high-profile production in recent days to announce a post-holiday departure.
Last Friday, The Phantom of the Opera announced it would end its 35-year run in February, a victim of a market still weak due to, among other things, the impact of the Covid pandemic on tourism.
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although beetle juicedirected by Alex Timbers and starring Alex Brightman in the title role (played by Michael Keaton in the original 1988 Tim Burton movie), has never lived phantomhis life on Broadway was, as the producers admit, unconventional to say the least.
The musical premiered at Broadway’s Winter Garden Theater on April 25, 2019, to moderate reviews and slow to gain traction with audiences. With the Shubert organization hoping to clear the site for the revival of the music man with Hugh Jackman, beetle juice was forced to post a closing message for June 2020.
However, that announcement became incomprehensible when the Covid shutdown hit Broadway and left in March 2020 beetle juice left without proper shipment. And in the meantime, the show had surprised the theater community by steadily and rather dramatically building ticket sales through favorable fan-based word of mouth.
Two years later there was a delay, when the producers opened again beetle juice on April 8, 2022, this time at the Marquis Theatre, starring Brightman. Production drew particularly good numbers to begin with, peaking the week of June 26 with a weekly box office of $1,231,852.
However, the numbers have largely fallen over the summer, reaching a low of $762,166 by the end of August. The most recent figures available, for the week ending September 18, show an increase (to $930,790), even though only about 83% of the seats were occupied.
When beetle juice plays its final Broadway appearance on Sunday, January 8, 2023, it will have played 27 previews at the Winter Garden Theater and 366 regular performances there, and 313 regular performances during its “resurrection” at the Marquis, for a total of 679 Broadway performances .
A road production of the musical will launch a 26-city national tour on December 6 at the Golden Gate Theater in San Francisco.
beetle juice s produced by Warner Bros. Theater Ventures, Langley Park Productions, Jeffrey Richards, JAM Theatricals, IMG Original Content, Rebecca Gold, Ben Lowy, James L. Nederlander, Warner/Chappell Music Inc. and Zendog Productions in association with DeRoy Federman Productions /42nd.club, Latitude Link, Mary Lu Roffe, Terry Schnuck, Marc Bell & Jeff Hollander, Jane Bergere, Joanna Carson, Darren Deverna & Jere Harris, Mark S. Golub & David S. Golub, The John Gore Organization, Ruth & Steve Hendel, LHC Theatrical Fund, Scott H. Mauro, Networks Presentations, No Guarantees, Gabrielle Palitz, Pierce Friedman Productions, Adrian Salpeter, Iris Smith and Triptyk Studios.
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