Customers are currently not enthusiastic about the state of air traffic.
Thanks to a combination of factors ranging from pilot shortages to climate change-induced disasters to covid-19-induced crew shortages, flight cancellations and delays have become an increasingly common nuisance for travelers; according to information released by the Department of Transportation, 3.2% of US flights were canceled and 24% delayed during the first six months of the year.
The situation has gotten so out of hand of late that Transport Secretary Pete Buttigieg threatened to crack down on the industry, demanding that airlines issue meal and hotel vouchers to passengers experiencing severe delays, and also announced a proposal that would guarantee that customers would receive a refund for a canceled flight or a flight delayed by more than three hours, if they chose not to take a later flight.
So in order to generate some goodwill with the customers, some airlines do their best to offer incentives to encourage their customers to continue rolling the dice on their way to the airport.
Southwest Airlines (LUV) , as part of an ongoing $2 billion upgrade, recently announced a program where customers can change their boarding group for an additional fee, either online or through the Southwest app, within 24 hours of departure. Prices start at $30 per segment.
Previously, this feature was only for business class passengers, but was expanded to the cheaper “Anytime”, “Wanna Get Away” and “Wanna Get Away Plus” tiers.
Southwest has also introduced an EarlyBird Check-In option that automatically checks you in 24 hours before departure for $15 per flight. Overall, the airline has tried to make the customer experience a little better and has now introduced a new promotion that frequent flyers will love.
Southwest has announced that its Rapid Rewards members will have the opportunity to quickly reach A-List or A-List Preferred status. And the nice thing is, people in the program don’t have to do anything.
Southwest Airlines will count reward flight segments from the beginning of this year until September 19, 2022 and apply them to the status segment requirements. Qualifying Reward Flight segments were automatically added to members’ tier progress on September 13 and can be viewed in the “My Account” section of Southwest.com.
“We are making it easier for our members to earn or maintain A-List or A-List Preferred status as a way to show our appreciation for their continued commitment to Rapid Rewards,” said Jonathan Clarkson, Vice President of Marketing Loyalty & Products at Southwest Airlines. “We believe loyalty is a two-way street, and this is our way of thanking customers for continuing to fly to the Southwest and for trusting us to connect them with the people and places that matter most in their lives. .”
What do you get with A-List or A-List Preferred Tier Status?
After registering as Rapid Rewards members and purchasing flights with points, customers will earn flight segment credits through November 30 that are good for tier status upgrades.
The Rapid Rewards program is designed to make it easier to earn points as all seats are reward seats and there are no blackout dates.
To receive A-List or A-List Preferred status, customers must fly 25 Qualifying Single Flights or earn 35,000 Qualifying Points per calendar year and fly 50 Qualifying Flights or earn 70,000 Qualifying Points in one calendar year for the Preferred Tier.
The benefits of these levels include priority boarding, a fast lane through security checkpoints, the ability to change on the same day with no difference in base fare. In the case of A-List Preferred, there is also a telephone line that allows you to contact a customer representative directly.